Soulful Strategy,
Stunning Web Design &

Storytelling Photography.

Soulful Strategy,
Stunning Web Design &

Storytelling Photography.

FOR COACHES, CREATIVES AND VISIONARY WOMEN READY TO GROW THEIR HEART-LED BRANDS, ATTRACT DREAM CLIENTS AND THRIVE… IN BUSINESS AND IN LIFE.

Your business
is growing, you are evolving & you’re making waves with your soul work.

It’s time for your brand & website to reflect that.

Hey! I’m Ffion.

Friends call me Ffi so, as you’re here, I insist you do the same.

I’m the big-picture thinker with a designer’s eye, a coaching lens, and the marketing smarts to back it all up - here to help you bring your bold and beautiful ideas to life.

I’m not your regular designer, photographer or coach. This isn’t just about aesthetics and pretty visuals - though, I do love beautiful things! I’m here to weave soul and strategy, story and stunning visuals to help you uncover your vision, clarify your mission, align with your values and, amplify your unique voice to create a brand and website that doesn’t just look stunning but feels right and truly connects with your dream clients.

My mission is to see more women growing purpose-driven brands that support them in building a sustainable business, and life, they thrive in… without missing the moments, with people, that matter most.

WHERE SOUL MEETS STRATEGY

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WHERE SOUL MEETS STRATEGY //

Whether you’re a seasoned founder ready to take your brand to the next level or you’re just getting started & craving rock-solid foundations, you’ve landed in the right spot m’dear.

WHERE STORY MEETS STYLE

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WHERE STORY MEETS STYLE //

Work With Me.

Below are all the ways we can currently work together but, if you don’t see what you’re after, let’s chat as I can create a bespoke package just for you. 

SOULFUL STRATEGY & ALIGNED ACTION

Biz Coaching

// FOR CLARITY + GROWTH.

You’re a woman with a big, heart-led vision, ready to bring your brand to life or refine and simplify your strategy in order to amplify the magic that already exists. You’re a mother wanting to thrive in this season and you’re ready to be seen, supported, and strategically guided by someone who totally gets it… who gets you!

Book a 90min Align + Thrive session to align your brand, refine your offers, elevate your message, and attract your dream clients 🚀

Web design presentation of Shan Kennedy Art, featuring computer, laptop, and smartphone screens displaying art workshops and fine art prints. Background shows a woman on a beach with a painting. 
ONLINE HOMES FOR HEART-LED BRANDS

Website Design

// FOR WEBSITES THAT WORK.

Let’s bring your dream website to life through my signature method - merging soul with strategy, and story with style - to create an online home you’re wildly proud of.

Whether you’re just starting out or evolving an established brand, your site is intentionally designed to magnetise your dream clients.

I design websites that not only look stunning, and feel like you, but they also work for you - UX-smart, and SEO-rich, baby ✨

BRANDS | FAMILY | EVENTS | COMMERCIAL

Photography

// FOR IMAGES THAT CONNECT.

I capture storytelling images with a documentary feel for visionary women, wild-hearted families, intimate events, and  theatrical productions.

People say that I create magic but really, the magic already exists… it’s you! I’m simply here to capture, celebrate and amplify it.

These aren’t just photos, they’re a reflection of who you are, and what you value, told truthfully, artfully, and always with heart 🫶🏽

PAST DREAM CLIENTS

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AND THEIR LOVE NOTES

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PAST DREAM CLIENTS // AND THEIR LOVE NOTES //

  • Website display of Women's Justice League on laptop, desktop, and mobile screens, showing a message about providing support to domestic violence survivors. URL: www.womensjusticeleague.com
  • Website mockup of Shan Kennedy Art displayed on various devices, featuring creative workshops and fine art prints with a beach scene.
  • A computer monitor, laptop, and smartphone displaying a website design for "Embracing the Breeze," offering soulful support for busy moms. The website features a calming ocean image, text about "The Calm Collective," and a five-day challenge for reducing stress. The website URL is embracingthebreeze.co.uk.
  • Screenshot displaying the Flourish Lane website on various devices, showing a smiling woman, floral graphics, and text about holistic coaching for creatives. Website URL is flourishlane.com.au.
  • Group of six women posing together, wearing sunglasses and workout apparel, holding drinks, in a clothing store setting.
  • Director Annouska Gammon in rehearsals for Tiny Beautiful Things for Bangalow Theatre Company - Byron Bay
  • Photo of woman in a yoga pose from a shoot for a neurological, mindful and movement brand
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Byron Bay
  • Woman carrying child on shoulders in front of rocky background, black and white.
  • Candid photoshoot between actors rehearsing scene from Tiny Beautiful Things
  • Actor in rehearsal for Bangalow Theatre Company's production of Tiny Beautiful Things
  • A woman with long hair holding a microphone, standing in an indoor setting with large plants, wearing a black top and red pants.
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Bangalow
  • Two women smiling for a photo while another person takes the picture with a smartphone.
  • Three women wearing athletic outfits stand together smiling. One wears a light purple sports bra and shorts, another wears an olive green set, and the third wears a black set. They all have white sneakers and socks.
  • Person in black workout attire doing a plank exercise on a gray background.
  • Person in a sparkling silver dress raising both arms in a victory pose during an indoor event.
  • Woman posing for a photo shoot against a textured wall, while another woman takes her picture.
  • Woman in athletic wear posing indoors against a plain background with light patterns.
  • Person in athletic wear performing a squat
  • Person wearing black sports attire with a butterfly tattoo on their left forearm.
  • Black and white photo of a person holding another person's hands, conveying comfort and support.
  • A woman in a floral dress walking barefoot on a forest path, holding a baby and a little girl's hand, in black and white.
  • Pregnant woman standing on a beach with ocean waves and a sunset sky.

  • "I absolutely LOVE the whole site! You’ve brought it together so, so well. I love it so much - you are f*#%ing amazing at what you do Ffi! This journey has been incredible for my growth - not just for my business but also for my self belief. I’m so grateful I chose you to bring my website to life.”

    Shan - Shan Kennedy Art
    Artist, Coach, Therapist, Neuro-nerd

  • "Collaborating with Ffi on my website refresh has been an absolute joy! Right from the start, her reassuring presence and understanding made the entire process smooth sailing. Ffion's professionalism, empathy, and efficiency were evident at every step, making the journey enjoyable and productive."

    Laura - Founder, Flourish Lane
    Wellbeing Coach for Creatives

  • "I LOVE IT SO MUCH! The way you’ve translated my vision from a feeling to something truly tangible is beyond amazing. This whole process has made me realise that I’m SO READY for all that's to come... in life and in business."

    Lel - Embracing The Breeze
    Soulful Support for Busy Mums

  • "Working with Ffi as a photographer was a such a joy. She did just the right amount of directing and allowed us to do our thing whilst capturing the magic in that. The images she captured are gorgeous and I’ll cherish them forever."

    Jess Krausher
    Head of Community lululemon APAC

  • "Ffi brought all my visual dreams to life. I hired Ffi as the photographer for the launch of my athleisurewear company - TAW Collective and its debut collection and she nailed the brief! I can't wait to keep using her for future shoots."

    Anna - Founder TAW Collective
    Athleisure Wear Brand

The free guide to building your brand with soul & strategy.

Uncover your brand’s vision, values, voice and vibe so you can clearly and confidently, connect and communicate with your dream clients so they book YOU, over anyone else.

This is your first step towards your dream website…

Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

Free Guide

Imagine having…

⇨ a BRAND that feels like you… the next level you!
⇨ a WEBSITE that magnetises your dream clients
⇨ MESSAGING that moves them into taking action
⇨ PHOTOGRAPHY that deeply connects with them

And, best of all, you’ll have the CLARITY & CONFIDENCE to show up, share your soul work, and build a business that supports the life you’re here to thrive in.

Let’s stay connected

View fullsize Our big gal turned nine. NINE! 🥹 Which means I’m nine too! Nine years ago she made me a mum. And I became instantly blessed. And completely obsessed. With her. With being her mum. With learning (and unlearning) the kind of mum I wanted to be.
View fullsize It’s Willow’s world and we’re all just living in it! 💫 This weekend, our baby girl turned six. SIX!!!! Six wild and wonderful dances around the sun with this magic soul 💖 I’m fine. I’m so fine! 😭 Her only requests
View fullsize Happy Easter, honey buns 🐣 Gotta say, I’m wayyy more into playing the Easter Bunny than Santa! 😜🐰😉 It really does keep getting better and better (in case any of my toddler-mum friends running on no sleep and mid full-feral choccie crashes
View fullsize More rehearsal shots with the phenomenal cast of @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS – directed by the incredible Anouska Gammon 💫 (bc I just can’t help myself, there were too many magic moments captured to n
View fullsize … This last month I had the honour of taking rehearsal shots for @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS, directed by the incredible Anouska Gammon 💫 Now playing at The Drill Hall Theatre @thedrilltheatrecompany A s

@ffionpetriejones