PHOTOGRAPHY

BRANDING

COPYWRITING

WEB DESIGN

Your Brand & Website Wingwoman.

You’re not here to play small or blend in… your brand & website shouldn’t either.

Your business
is growing, your brand is evolving
& you’re changing lives with your
soul work.

Let’s create an online home that amplifies your brilliance, magnetises dream clients and supports the business and life you’re here to thrive in.

A woman with light brown hair wearing a beige fedora hat, a white button-up shirt, smiling with white teeth, standing against a dark reddish-brown background.

Backed by strategy, built with heart.

I’m the big-picture thinker with a designer’s eye, a coaching lens, and the marketing smarts to back it all up - here to help you bring your visions to life with soul, strategy, and storytelling that truly connects.

I’m not your regular designer. This isn’t just about pretty visuals - although I do love beautiful things. First and foremost, I’m here to help you uncover your vision, clarify your mission, align with your values and, amplify your unique voice to create a brand and website that looks, feels and sounds like you, working for you to magnetise those dream clients.

My mission is to see more heart-led women building sustainable businesses and creating deep impact with their soul-work - without missing the moments, and people, that matter most.

Are you in?

WHERE SOUL MEETS STRATEGY

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WHERE SOUL MEETS STRATEGY //

Whether you’re a seasoned founder ready to elevate your brand & scale with soul or a heart-led coach or creative just getting started & craving rock-solid foundations, you’ve landed in the right spot m’dear.

WHERE STORY MEETS STYLE

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WHERE STORY MEETS STYLE //

Work With Me.

Here are the ways we can currently work together but, if you don’t see what you’re after, let’s chat as I can create bespoke packages and journeys for all my clients. 

BRAND ALCHEMY : BRAND IN A WEEK

Branding

// FOR BRANDS WITH PURPOSE

In just ONE WEEK, we’ll dive into the soul of your business, clarifying your vision, values, voice, and vibe, then bring it to life through a powerful visual identity that connects with the hearts of your dream clients.

This is more than a brand. It’s the soul and foundation of your business, and the beacon for the people you're here to serve.

WEBSITE SPRINT : WEBSITE IN TWO WEEKS

Web Design

// FOR WEBSITES THAT WOW

This high-touch experience brings your website dreams  to life through my signature method - merging soul with strategy, and story with style - to give you an online home you’re wildly proud of.

Strategic, soulful, and SEO-smart, this is a website designed to connect, convert, and grow with you - created in just TWO WEEKS!

BRANDING | MOTHERHOOD | EVENTS | THEATRE

Photography

// FOR IMAGES THAT CONNECT

I capture storytelling images with a documentary feel and an editorial edge, for female founders, creative leaders, wild-hearted families, intimate events theatrical productions.

These aren’t just photos, they’re a reflection of who you are, and what you value, Told truthfully, artfully, and always with heart.

  • Website display of Women's Justice League on laptop, desktop, and mobile screens, showing a message about providing support to domestic violence survivors. URL: www.womensjusticeleague.com
  • Website mockup of Shan Kennedy Art displayed on various devices, featuring creative workshops and fine art prints with a beach scene.
  • A computer monitor, laptop, and smartphone displaying a website design for "Embracing the Breeze," offering soulful support for busy moms. The website features a calming ocean image, text about "The Calm Collective," and a five-day challenge for reducing stress. The website URL is embracingthebreeze.co.uk.
  • Screenshot displaying the Flourish Lane website on various devices, showing a smiling woman, floral graphics, and text about holistic coaching for creatives. Website URL is flourishlane.com.au.

PAST CLIENTS

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PAST CLIENTS //

  • Group of six women posing together, wearing sunglasses and workout apparel, holding drinks, in a clothing store setting.
  • Director Annouska Gammon in rehearsals for Tiny Beautiful Things for Bangalow Theatre Company - Byron Bay
  • Photo of woman in a yoga pose from a shoot for a neurological, mindful and movement brand
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Byron Bay
  • Woman carrying child on shoulders in front of rocky background, black and white.
  • Candid photoshoot between actors rehearsing scene from Tiny Beautiful Things
  • Actor in rehearsal for Bangalow Theatre Company's production of Tiny Beautiful Things
  • A woman with long hair holding a microphone, standing in an indoor setting with large plants, wearing a black top and red pants.
  • • Behind-the-scenes of Tiny Beautiful Things theatre production in Bangalow
  • Two women smiling for a photo while another person takes the picture with a smartphone.
  • Three women wearing athletic outfits stand together smiling. One wears a light purple sports bra and shorts, another wears an olive green set, and the third wears a black set. They all have white sneakers and socks.
  • Person in black workout attire doing a plank exercise on a gray background.
  • Person in a sparkling silver dress raising both arms in a victory pose during an indoor event.
  • Woman posing for a photo shoot against a textured wall, while another woman takes her picture.
  • Woman in athletic wear posing indoors against a plain background with light patterns.
  • Person in athletic wear performing a squat
  • Person wearing black sports attire with a butterfly tattoo on their left forearm.
  • Black and white photo of a person holding another person's hands, conveying comfort and support.
  • A woman in a floral dress walking barefoot on a forest path, holding a baby and a little girl's hand, in black and white.
  • Pregnant woman standing on a beach with ocean waves and a sunset sky.

  • "I absolutely LOVE the whole site! You’ve brought it together so, so well. I love it so much - you are f*#%ing amazing at what you do Ffi! This journey has been incredible for my growth - not just for my business but also for my self belief. I’m so grateful I chose you to bring my website to life.”

    Shan - Shan Kennedy Art
    Artist, Coach, Therapist, Neuro-nerd

  • "Collaborating with Ffi on my website refresh has been an absolute joy! Right from the start, her reassuring presence and understanding made the entire process smooth sailing. Ffion's professionalism, empathy, and efficiency were evident at every step, making the journey enjoyable and productive."

    Laura - Founder, Flourish Lane
    Wellbeing Coach for Creatives

  • "I LOVE IT SO MUCH! The way you’ve translated my vision from a feeling to something truly tangible is beyond amazing. This whole process has made me realise that I’m SO READY for all that's to come... in life and in business."

    Lel - Embracing The Breeze
    Soulful Support for Busy Mums

  • "Working with Ffi as a photographer was a such a joy. She did just the right amount of directing and allowed us to do our thing whilst capturing the magic in that. The images she captured are gorgeous and I’ll cherish them forever."

    Jess Krausher
    Head of Community lululemon APAC

  • "Ffi brought all my visual dreams to life. I hired Ffi as the photographer for the launch of my athleisurewear company - TAW Collective and its debut collection and she nailed the brief! I can't wait to keep using her for future shoots."

    Anna - Founder TAW Collective
    Athleisure Wear Brand

The free guide to building your brand with soul & strategy.

Uncover your brand’s vision, values, voice and vibe so you can connect with your dream clients and show up with clarity and confidence.

Tablet displaying "The Brand Clarity Playbook" on a white table with wireless headphones and a decorative plant.

Free Guide

Download the Brand Clarity Playbook by popping your email below.

Imagine having…

⇨ a BRAND that feels like you… the next level you!
⇨ a WEBSITE that magnetises your dream clients
⇨ MESSAGING that moves them into taking action
⇨ PHOTOGRAPHY that deeply connects with them

And, best of all, you’ll have the CLARITY & CONFIDENCE to show up, share your soul work, and build a business that supports the life you’re here to thrive in.

Hey, I’m Ffion.

Your Brand & Website Wingwoman!

I started my career producing West End theatre in London, organising multi-million dollar shows, red carpet events, and international tours. It was high-glamour, high-stakes, and high-pressure… but something was missing. I wanted more meaning. More presence. More soul… more sun!

So, I swapped the Moet and city lights for soy lattes at the beach and followed my heart to Australia. I became a yoga teacher, coach, photographer, designer and a mum to our two, deliciously wild-hearted daughters… and over time, wove it all into the business I run today.

These days, I help visionary women and purpose-fuelled founders build brands and websites that reflect who they are, connect with who they’re here to serve, and support the life they truly desire want to live.

This isn’t just about pretty visuals or clever copy (though you’ll get both). It’s about building something that’s true, aligned, magnetic AF, and uniquely you.

With 20+ years of creative experience, deep coaching chops, and a strategy-first brain that finds the golden thread in your ideas, I bring your vision to life with clarity, beauty, and boldness… no cookie-cutter crap here!

If you’re ready for a site that looks stunning, feels like you, and works while you sleep? I’m your wingwoman. Let’s build it, together!

Let’s stay connected

LET'S CONNECT ON INSTAGRAM

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LET'S CONNECT ON INSTAGRAM //

@ffionpetriejones

View fullsize Our big gal turned nine. NINE! 🥹 Which means I’m nine too! Nine years ago she made me a mum. And I became instantly blessed. And completely obsessed. With her. With being her mum. With learning (and unlearning) the kind of mum I wanted to be.
View fullsize It’s Willow’s world and we’re all just living in it! 💫 This weekend, our baby girl turned six. SIX!!!! Six wild and wonderful dances around the sun with this magic soul 💖 I’m fine. I’m so fine! 😭 Her only requests
View fullsize Happy Easter, honey buns 🐣 Gotta say, I’m wayyy more into playing the Easter Bunny than Santa! 😜🐰😉 It really does keep getting better and better (in case any of my toddler-mum friends running on no sleep and mid full-feral choccie crashes
View fullsize More rehearsal shots with the phenomenal cast of @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS – directed by the incredible Anouska Gammon 💫 (bc I just can’t help myself, there were too many magic moments captured to n
View fullsize … This last month I had the honour of taking rehearsal shots for @bangalow_theatre_co’s production of TINY BEAUTIFUL THINGS, directed by the incredible Anouska Gammon 💫 Now playing at The Drill Hall Theatre @thedrilltheatrecompany A s

@ffionpetriejones

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I’m a Squarespace Circle Gold Partner - oo la la!! which means, when we create your site together, YOU get to enjoy the perks - 20% off your first year of membership + a 6-month free trial.